Little World Gifts , the mobile virtual goods startup, has signed WWF as its first major brand partner. That’s WWF-UK , the world-renowned conservation charity, not the wrestling federation with the same initials.

Google is planning to unveil a broad new social product on Tuesday that will integrate with at least two existing Google products. Some details emerged earlier today on the Wall Street Journal (“a new feature that makes it easier and faster for users of Gmail to view media and status updates”), but our understanding is that the product goes well beyond a Gmail integration. As I wrote last night , there is still a lot of room for improvement in online social services.

It’s not often that we genuinely like what these big corporations are doing, so you’d better pay close attention here.

So it’s been nearly 10 days since Foursquare launched its social mobile game ‘ground assault’ into 50 more cities, including a bunch of European ones. But what I’d like to know is who’s actually using it here in Europe? Because, you see, Europeans are already quite well served by location based mobile applications like Qype , the various localised versions of Yelp, and other startups like Rummble .